Fans in a packed stadium holding up smartphones to capture a goal
Coming out of stealth - priority registration open

The 94% you never posted is the most valuable data on earth.

Original photo and video content from the moments that never hit a platform finally have a fair market. Sell them, collect them, or licence them. Mimo is where that happens.

Mimo app shown on an iPhone with priced sports moments
Sports moment: Late winner
Sports
Arsenal£58
Concert moment: Encore
Concert
Coldplay£48
Nature moment: Roar
Nature
Sunset£36
Fashion moment: Runway
World News
NYC Incident£15
For fans

Sell your moments. Own pieces of history.

Your content. Your copyright. Cash in on the photos and videos on your phone, or own iconic moments with a verified Certificate of Authenticity.

For partners

A new revenue line, from day one.

Sports and entertainment brands: Deepen fan engagement, acquire content rights, and unlock a new revenue stream from content you're already capturing - with no change to how you operate today.

For AI vendors

Consent-first training data for your models.

Source-verified datasets, pre-cleared and fully traceable from point of capture to licence. Documentation built to satisfy the AI regulations taking shape across every major market.

The moments

From the pitch to the podium. Every moment has a price.

Sports, showbiz, world news, nature, concerts, fashion. Real photos and videos, captured by real people, licensed on Mimo.

Why we started this

Right now, three parties are losing.

The richest original content is either locked away or extracted without informed consent. Neither serves anybody sustainably.

People

Your content generates value. For someone else.

The content you create carries commercial value every day. You never see the return because you were never in the room where it was sold.

Organisations

You sit closest to the most engaged audiences on earth.

The content you and your fans generate flows to platforms, not back to you. Your relationship with the people you serve is commercially untapped.

AI teams

Your training data is legally fragile and getting worse.

Scraped and contested datasets carry mounting regulatory exposure. Original human content with verifiable provenance is what you need and cannot efficiently buy.

Three lanes, one network. Choose yours before we go live - priority access is limited.

For fans

Sell what you captured. Own what you love.

Be the fan who caught it - and got paid. Or the one who owns it when it's iconic - your asset. Don't watch the moment pass you by twice.

For partners

Open a new commercial revenue line.

Every goal, every encore is captured by thousands of phones and that content circulates for free. Mimo lets you verify it, take a revenue share when it sells and sell your own official photos and clips as limited-edition collectibles with a Certificate of Authenticity. It could get a commercial revenue uplift of 28%.

For ai vendors

Train on consent-first, source-verified data.

Original photos and video, never scraped. Every asset carries contributor consent, KYC-verified ownership, unmodified originals with full EXIF/XMP metadata, and a documented chain from capture to licence. If a contributor withdraws consent, that applies to future licences only, so models you’ve already trained aren’t affected.